The Following is an excerpt from a post made by Naseh(Management Batch of 2011) in Pagalguy and explains the different profiles offered in supply chain management. A very important read for MBA aspirants.
SCM profiles encompass a wide range of jobs and functions across the value chain of the organization. I’ll just try to elucidate a few:
*Supply Chain Design – *Includes facility roles (planning of respective roles and processes of manufacturing location / warehouse / depots / distributors), facility location (where the facilities should be located), capacity allocation (capacities allocated to respective facilities) & market and supply allocations (what market should each facility serve and the facility feed sources)
- Other aspects of supply chain design include cost and profitability analysis across the various nodes of supply chain, analysis of existing supply chain and its operational and service implications. Design of alternative supply chains that address the customer’s business objectives; prioritize segments of the alternative supply chain that represent immediate value to the customer and quick revenue etc.
- This will essentially require deep understanding of OR and modeling tools, network design algorithms, tax rules, Push vs. Pull strategies, JIT, TQM etc.
Demand and Supply Planning* – *Use various forecasting techniques to generate demand plans based on aggregated historical data. Create medium- to long-term cross-plant rough-cut production plans and distribution resource plans, taking into account work center capacities, warehouse capacities, and transportation capacities.
- Interfacing with Sales, Marketing, Customer Service and IT to form the dynamic team necessary to drive the Demand/Supply Planning process. Monitor performance, identify and recommend action plans to ensure that forecast accuracy and inventory targets are achieved, and customer service requirements are maintained
- This would require understanding of Forecasting and planning techniques, Demand smoothening and cleaning, De-coupling points, Inventory norms and policies – FIFO, LIFO etc, MPS, MRP I & II, packages like JD Edwards, SAP, APO, i2 etc.
Purchasing / Sourcing* – S*trategic sourcing, negotiations with suppliers, handling and consolidation of purchase requisition, cost reduction and inventory management, liaison with sales and other exposure, co-ordination with regions on requirement
- Vendor development, sourcing of new vendors and expanding supplier base, merchandise through different channels, cost optimization etc
- Handle quality checks as well as procurement sampling & dispatches at all stages, inventory control, data management & analysis
- This would require an understanding of – Material Classification – ABC, XYZ, VED etc., Codification, Standardization, Working Capital Turnover ratios, Vendor development and rating systems, Make or Buy decisions, etc.
Operations Management – Operations management pertains to the manufacturing activities of the organization. Its various aspects are:
- Establish manufacturing and operations initiatives for improvement in quality, volume planning, vendor management, cost, delivery. Set operations standards for quality, safety, and consistent and complete on-time delivery.
- Establishes manufacturing policies in the areas of Lean Manufacturing techniques, materials usage, shipping and receiving, capacity planning, production scheduling, safety, customer satisfaction, employee relations and performance metrics/measures.
- Other aspects include Layout of equipment, office, and production facilities, maximize work flow and spatial utilization. Overseeing operations budget to ensure compliance with organizational expenditure requirements.
*Logistics Management * – The various aspects of Logistics Management are as follows:
- Network Selection: Determine the location and number of links in the supply chain, the means of supplying the goods – air, water, rail or road, outsourcing through 3PL services.
- Distribution Planning: Agreement with C&FA’s, transporters and distributors. Fleet maintenance and tracking of goods, Distribution planning.
- Cost Cutting & Service Implications: Inventory policies and legal documents, tax savings, maintaining service levels, fill rates, reduction of lead time and preventing stock-outs.
*· **Supply Chain Analytics – *Responsible for working with key business units and information technology in supporting supply chain reporting and analysis, assist in business requirements definition, design, specifications, for data extraction and report metrics.
- Contribute to gathering, organization and analysis of key data related to total supply chain issues, performance and improvements
- Identify, distinguish and analyze multiple component of a problem using high level quantitative skills to help drive projects and bring value to supply chain operations.
- Support and maintain enterprise data for the supply chain group to drive systematic performance reporting which will include the development and maintenance of the data model for supply chain reporting.
As far as opportunities at NITIE in SCM are concerned… well its next to none. You have all FMCG comapanies with offerings across all these profiles. Besides all the top notch manufacturing houses from TATAs & Birlas to Cummins and GEs offering these roles. You also the likes Big 4s amongst the other consulting firms which offer roles in operations and SCM consulting besides the general consulting roles.
-Naseh
This is an excerpt from a post made by Shruti Koley(Management Batch of NITIE 2011) at Pagalguy regarding the profiles in Marketing offered.
Here’s a brief about marketing profiles and consulting in marketing
1.Brand -consults: like Saffron, Vertebrand etc. which typically help companies in branding a certain product or a product line or the company as a whole. The understand the target market and build a brand associations for that category. These companies mostly don’t hire from B-schools as they are very small teams and prefer lateral recruits with experience in the domain.
2.Then there are advertising(like Ogilvy, Leo Burnett) and media agencies (like Mindshare, R K Swammy) which create advertising content and help execute them with maximum effectiveness respectively. Advertising firms would make ads which personify the brand attributes, while media agencies would identify which channels, regions, time, show slots, to select for airing of the ad, in order to have maximum impact amongst the target audience. These again like Brand consults are small teams, pay comparatively lesser to starters, prefer lateral recruits and recruit mainly from many specialized courses like the advertising/mass communication courses by Xaviers etc. However Ogilvy does visit campus and has picked students in the past for summer projects. We have many very senior guys from such agencies, who take electives for us, in subjects like Brand Management and Media Communication and also many one-off lectures.
3.Market Research is another profile offered by Nielsen, Technopak on campus.
4.Majorly the profile offered though are Sales & marketing profiles by FMCGs, Telecom companies, are the most coveted across B-schools. This profile does includes an early stint in sales. It’s not because you’ve any less aptitude that you’re put into sales, but the fact that sales is more like micro marketing and that you’re handling a product category for a defined region with some broad variables fixed and some customizable variables for that local region and it allows you to understand consumer behaviour regarding the product in a confined market, before you move up. Your job here will typically include managing distribution networks, sales targets, margins and trade-offers for the trade partners like discounts or freebies, loyalty programs, visibility of your product and merchandising (Point Of Purchase material) etc.
Once you’re through sales and shifted to the marketing team, it will again have multiple roles. You can have an analytics team and a branding team or you can have them all under one category. Basically your job will be to:
a.Analyse the product’s market, how well are you doing vis-à-vis the competition, what pricing suits the product given the market conditions, scope for new product development etc.
b.Branding which basically will do with understanding what attributes does the product stand for(functions, product’s personality, elements like logo, jingles etc) and then positioning through a variety of communications including advertising for which the brand managers have to work with media and ad agencies.
Mostly all FMCG, Telcos offer these profiles and almost all the major ones recruit from NITIE. These profiles are offered by: HUL, P&G, ITC, Marico, Cadbury, Airtel, Idea etc.
5.Then there are jobs in the B2B segment which mainly deals with institutional marketing. Your clients are not the usual retail consumers but big corporates.
a.Mainly will comprise of a product team which will understand the product’s functional offerings that will distinguish it within the many other competing offerings and also identify potential sellers.
b.Pricing team, which will price products and negotiate with the institutional clients .
Branding is absent in B2B, but the industry is very exciting since many big manufacturing companies, tech-companies are a part of it. The companies that come down to NITIE for this profile are Cypress, J&J med, Tata motors, Tata steel, Cummins amongst many others.
- Shruti
The following is written and compiled by Gaurav Bajaj, NITIE batch of 2011. In this he discusses the various profiles offered in Finance in general and Nitie in specific. A good primer for Fin aspirants and MBA enthus
Profiles in Banking/Finance offered in NITIE in the last 2 years (Batch of 2010/11)
Corporate Finance / Project Finance: Funding large scale projects in infrastructure and other domains on the debt side. Appraising the project and structuring debt products
Banking Operations: Managing, designing and transforming the operations of banks including Project Management for different projects in banks
Strategy: Strategy for the different business of banks
Relationship Management (Corporate Banking/Wholesale Banking): Acting as a single point of contact for a corporate for all the banking products they may want from a bank. Also includes Business Development.
Market Risk / Credit Risk: Evaluating and appraising risk of projects/investments/transactions
Development Banking: Banking the underbanked sections of society including agricultural banking
Microfinance: Small credits given to the economically lower sections of society
Sales: Sales of investment products, insurance
Credit Analyst: Analyst at Ratings Agencies covering companies, projects, sectors, sovereigns, etc.
Business Analyst: Analysis
IT: IT automation, requirement analysis and SPOC for implementation of IT projects required by the bank
Financial Management Program: Offered by GE as a blanket program for finance profiles in GE group companies
Companies on Campus that offered Banking/Finance profiles in last 2 years (Batch of 2010/11)
YES Bank
ICICI Bank
Barclays Corp
GE FMP
SBI Caps
Citibank
HSBC
Deutsche Bank Operations International
FINO
Kotak Mahindra Bank
CRISIL
JP Morgan
Credit Suisse
Edelweiss
HSBC EDP
Standard Chartered
